Online fashion brand, Sosandar, has reported strong half-year results after high levels of customer engagement and repeat orders.
Revenues for the Cheshire-based retailer grew 52 per cent to £4.28m over the period, with a gross profit of £2.24m.
Sosandar reports a “significant improvement” in EBITDA loss, narrowing to £1.02m from £2.71m for the same period last year.
The retailer saw an 88 per cent increase in repeat orders during the period, along with a 26 per cent increase in new customers. This was despite a 47 per cent decrease in the company’s marketing spend.
Sosandar also notes a successful launch on John Lewis and Next website with “good sales” across all product categories.
Ali Hall and Julie Lavington, co-CEOs commented: “We are delighted to be reporting strong revenue growth and a significant improvement in EBITDA despite one of the most challenging periods ever for the retail industry. It is a real achievement and testament to the fantastic team we have built at Sosandar, that we have delivered increased sales, better cost efficiency, better engagement with customers, grown our database and quickly expanded our product range, whilst at the same time significantly reducing marketing spend.
“From September onwards, we cautiously increased expenditure on new customer acquisition and trading has quickly gained momentum. We are very pleased to be exceeding the record highs seen last autumn on half the marketing spend.”
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