International fashion brand Desigual has partnered with enterprise blockchain group Finboot to integrate the company’s MARCO Track & Trace application within its import and export process.
Barcelona-headquartered Desigual said the partnership aims to improve transparency and build resilience in its supply chain.
According to Desigual, one of the biggest challenges it faces when managing the order to delivery process is the “lack of visibility from start to finish”. If delays arise, the company said it has previously been unable to determine where the issue originated within the supply chain.
Finboot says its MARCO Track & Trace solution is able to trace the entire process, from purchase order to arrival at the distribution centre, on a near real-time basis as the blockchain technology enables all stakeholder interactions to be registered in a secure, shared environment.
“Gathering this data in a visible and transparent way is not only key to accountability but, more importantly, it also gives Desigual far greater insight into its import and export process, thereby building a more resilient, verifiable supply chain,” Finboot says.
According to the companies, the first phase of the partnership will introduce “significant operational efficiencies” to Desigual and is the first step towards the company’s broader digitalisation objective.
In the future, there is scope to extend this traceability across the entire supply chain, from purchase order to end consumer, enabling complete visibility of all production processes and distribution channels.
Javier Fernández, technology innovation leader at Desigual, said: “Having transparent, resilient supply chains is of paramount importance to us as we look to both increase our operational efficiency and gain greater insight into our production processes.
“By using Finboot’s blockchain solution MARCO, we are ensuring that we remain at the forefront of digitalisation, which gives us a competitive edge over brands that continue to rely on analogue, inefficient systems. This supply chain transparency will enhance our brand value and benefit all of Desigual’s stakeholders.”
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