Joules trading propped up by online demand


Joules trading propped up by online demand

Joules has made 20 head office redundancies as part of an internal restructuring process due to the impact of forced store closures. Better placed than many to leverage its online activity, the multichannel retailer posted sales of £94.5 million for the six months to 30 November. This was down by 15.3 per cent on the previous year but online sales rose by 45 per cent meaning that Joules could post a small profit for the half year, of £1.3m. Online sales are now generating over 70 per cent of all Joules’ revenues and it has increased its active customer file by 160,000 to 1.6 million.

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