Metapack has contracted with what3words to enable the seamless passing of what3words addresses to its delivery partners.
what3words is a location technology that has divided the world into a grid of 3-metre squares and labelled each one with a unique combination of three words: a what3words address. This means that every entrance has its own unique address, whether it is a home’s front door, or an entry point to a warehouse or residential complex. It also means every parking space, garden shed and safe space can be easily identified as a delivery point. This has enabled greater success for contact-free deliveries. The what3words addresses are unique, cover the entire world and are available in 47 different languages.
As a leading provider of delivery management technology Metapack works with 400+ carriers and 4,900 delivery services. Adding what3words addresses enables efficient, consistent and highly accurate deliveries for its partners, particularly in the last mile.
Duncan Licence, Metapack’s VP of global product, explains, “I’m excited about the possibilities what3words’ innovative solution brings – we’re both trying to make a difference when it comes to first-time delivery at a time when it’s never been more important. Now that we can accept what3words, logistics partners can receive a what3words address from any eCommerce retailer at the same time as all other necessary logistics information, helping them to drive efficiencies across their supply chain and logistic operations.”
Research has found that 19 per cent of failed deliveries are caused by inaccurate address information. Although a primarily customer caused problem, the retailers and couriers bear the brunt of the backlash when deliveries fail.
Chris Sheldrick, co-founder and CEO of what3words, said: “Every eCommerce retailer that accepts a what3words address at checkout via our plugin is playing a key role in elevating the customer delivery experience. Enabling Metapack to receive a what3words address and pass it directly to carriers means that customers can provide extremely accurate delivery locations and receive their parcels first time, every time. It’s a simple addition that can truly make a huge difference to people all over the world.”
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