Missguided is being advised by Rothschild as it seeks new investment or a sale. It is being suggested, but not confirmed, that JD Sports has expressed interest in leveraging the Missguided business to take it into a wider fashion offering and is in preliminary talks with the principals. Other undisclosed parties are also understood to be mulling the opportunity.
It is uncertain as to whether Missguided founder Nitin Passi is seeking a buyer for a controlling stake or an outright sale, or a smaller equity investment.
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