Superdry has reported group revenues of £556.1 million for the year to April 24th, with store revenues down by over 21 per cent as lockdowns dramatically reduced in-person retail performance. However, online sales rose by over 30 per cent with demand driven by greater use of social channels.
CEO Julian Dunkerton said: “Like most brands with a physical presence, our performance over the past year has been impacted by the significant disruption of Covid-19, but I am really proud of how the business has stepped up and returned to revenue growth in Q4. Store and wholesale revenues are recovering well despite subdued footfall, and eCommerce margin is benefiting from our return to a full-price stance.”
He added that the business had strengthened its team with the appointment of Shaun Wills as CFO, Silvano Bonello as COO, and Peter Sjolander as chairman.
Looking ahead the business says it will focus on customer segmentation as well as growing its engagement via social platforms with a social-first brand marketing approach. It will also be re-platforming its websites and continuing to drive sustainability throughout its supply chain.
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