Menkind has acquired Hawkin’s Bazaar and Stocking Fillers in a deal that includes the brands’ websites, stock and customer data. This will enable Menkind to extend its offering and overall data file. Hawkin’s Bazaar was originally launched in 1973 as a mail-order business with an offering of novelty gifts and toys, with a chain of stores added over time. It entered administration in 2020, its stores were closed and it was then acquired by H Grossman, part of the Tobar Group which also owned Stocking Fillers.
Menkind’s plan is to operate the two business’ websites for a period before then integrating them with its Menkind site and redirecting the acquired brands’ traffic to it.
“We are proud to continue the growth of our business through the acquisitions of these great brands,” said Paul Kraftman, CEO, MenKind. “Reflecting back to 10 years ago, we were among the three main independent gifting retailers alongside Red5 and Hawkin, and thanks to our dedicated team and expertise we’ve gone from strength to strength, enabling us to acquire these businesses and offer an unrivalled proposition to our customers.”
No financial detail was provided about the deal of which Hawkin’s Bazaar CEO David Mordecai said: “We are delighted to have been acquired by Menkind. They are market leaders in the gifting industry and bring a world of experience which makes it truly exciting for this deal to take place.”
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