Premium pet food subscription business, Bella & Duke, has chosen Tapestry to support its ambitious three-year growth plan.
Since it first began in 2016, Bella & Duke has become the UK’s leading provider of tailored healthy pet food. Having established a successful subscription model, the company is working with Tapestry to uncover insights into the return on investment (ROI) of all its online and offline marketing channels to optimise marketing spend. In partnership with Tapestry, Bella & Duke will implement a single measurement system that tracks ROI using a data-driven attribution model. This will help to drive the recruitment of quality customers with high long-term value.
By tapping into Bella & Duke’s historic and current customer data across channels, Tapestry will help the brand to segment customers, and create personalised journeys that keep them engaged. Tapestry will also build a customer propensity model to drive higher subscription rates.
Tushar Kaul, CMO, Bella & Duke, commented: “Bella & Duke is a business created by pet lovers, for pet lovers. Over the next 12 months, we will be working with Tapestry to develop marketing strategies that are truly focused on these customers. Gaining a deeper understanding of different customer groups and how they shop will allow us to make smarter choices about how and when we interact with them”.
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