A.S. Watson has introduced a Tech Partner programme to accelerate digital transformation with a US$1.6 billion investment since 2012. Within its Tech Partner ecosystem, A.S. Watson has been working with Revieve to develop an AI-powered Skin Advisor, which analyses skin conditions to give suitable product recommendations based on biometric data.
Superdrug’s customers in the UK can now take a selfie and answer some simple questions to receive personalised and in-depth skin analysis, as well as a bespoke list of product recommendations on mobile devices. Since its introduction, Superdrug has seen an over 20 per cent increase in average order value and over 100 per cent improvement in conversion rates. Riding on the success in the UK, Asia is expected to launch its own Skin Advisor in the first half of 2022.
Dan Jarvis, chief digital officer of A.S. Watson Group (Europe), said of the inclusion, “We are thrilled to be recognised as one of the top players in the retail industry worldwide. Leveraging O+O AI solution, we can make the new digital experience personalised, pleasant and effortless to our customers. Our eLab team will continue to utilise the latest retail technology to make shopping across any touchpoint with our brands – whether digitally or in-store – a real pleasure.”
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