Tapestry expands its team & announces new client

The Tapestry Agency has appointed Rupert Samuel as Client Director (Strategy).

Rupert joins from the luxury French beauty brand, By Terry, where he was Head of E-Commerce. He has also worked for NET-A-PORTER, Space NK, and Burberry.

“I’ve spent over 10 years applying data-driven strategies to help retail brands grow nationally and internationally, so I’m excited to be using my experience to help develop Tapestry’s clients’ businesses,” said Rupert. “Having been in their shoes, I understand their challenges, so can offer them practical strategies that allow them to evolve their marketing effectiveness.”

Robert Colquhoun, Co-founder and CEO at Tapestry, commented: “From a client perspective, Rupert doesn’t just talk the talk, he walks the walk. His extensive multi-channel experience across beauty, fashion and high-street retail will be invaluable to them.”

This appointment follows the news that ethical home and lifestyle brand Nkuku is working with The Tapestry Agency, to help it achieve its ambitious growth plans.

Adrian Flowers, eCommerce Director at Nkuku said “Our business has snowballed over the last two years, so we’re partnering with Tapestry to gain actionable insights into our evolved customer base to drive our marketing strategy and investment decisions”