Primark appoints chief customer officer

Primark has named Michelle McEttrick as its chief customer officer which is a newly created position for the retailer.

Michelle McEttrick

Joining mid-way through September, McEttrick will report to CEO Paul Marchant taking overall responsibility for the brand, communications, customer insight and for its sustainability strategy, she was previously with Tesco.

Primark chief executive Paul Marchant said: “At a time of extraordinary change in our industry, the strength of the Primark brand has never been more important. We see huge opportunities for growth and the way we position our brand and engage customers, to increase loyalty and win new fans to Primark, will be critical to our success.”