Fabacus has announced a new partnership with Fanatics, a global digital sports platform and leader in licensed sports merchandise, supporting the company across its brand portfolio to create official product catalogues and digitised consumer engagement initiatives.
Commenting on the partnership, Matthew Primack, Senior Vice-President for International Business Development at Fanatics said, “We are pleased to partner with Fabacus, a like-minded organisation that thinks outside of the box to move an industry forward. We are looking forward to working together to provide protection for our partner brands through its innovative technology and to explore the possibilities that Fabacus can provide to us.
Fabacus’ technology will also be used to engage fans and consumers, offering a digital giveaway programme through licensed products, for the chance to win match tickets, retail discounts, experiences and signed memorabilia, when scanning live QR codes within consumer products.
“We have loved working with the team at Fanatics and are delighted to be formalising our partnership, supporting them across their brand roster.” Andrew Xeni, CEO & Founder of Fabacus concluded, “It is brilliant to be working with such forward-thinking partners across two of our Xelacore technology offerings – from product registration through to insight powered giveaway campaigns. We’re looking forward to elevating and supporting the retail and brand experience for sports fans worldwide.”
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