Perfect Corp. an artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, has introduced a new program for small and indie beauty brands that are looking to transform their direct-to-consumer business with AR technology.
The Small Business Beauty Tech Accelerator program will provide women or minority-owned small beauty brands and retailers with up to 6 months of free access to Perfect Corp.’s award-winning self-service virtual try-on solution for colour cosmetics.
Having successfully scaled from a startup in 2015, Perfect Corp.’s AR virtual try-on technology has since grown to help over 500 brands around the globe to modernise and personalise their shopping journeys, with many brands reporting up to 2.5x increases in sales conversion, 40 per cent increases in average order value, and significantly decreased product returns. Led by CEO and founder Alice Chang, the software provider recognises the importance of nurturing and developing new businesses. With a focus on women and minority-owned businesses, Perfect Corp. is equipping beauty brands with the tools they need to reach their full potential by offering select businesses use of award-winning technologies free of charge.
The mission of Perfect Corp.’s small business program is to democratise access to innovative AI, AR and digital technologies in the retail space, empowering small beauty brands, with the tools to offer enhanced shopping experiences to their customers while increasing personalisation, engagement and sales. Perfect Corp.’s innovative self-service AR makeup virtual try-on solution for web solves a major pain point in beauty retail by allowing brands to digitise their offerings across 7 product categories including foundation, mascara, lip colour, blush, eyelashes, eyeliner, and eyeshadow. Customers are able to try on and experiment with beauty products virtually to discover their perfect shade. This technology has become table stakes in the beauty world in recent years and has been proven to boost both customer satisfaction and purchasing confidence.
“As AR and AI technology becomes an essential tool to engage consumers and provide personalised shopping experiences, our mission is to democratise access to these transformative digital innovations and make these tools accessible to brands of all sizes”, said Perfect Corp. CEO and Founder Alice Chang, “With these powerful solutions, brands can reimagine the consumer experience, provide personalised beauty to all, and unlock new opportunities for growth.”
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