Must Have Ideas which develops and markets ‘problem solving’ household products has appointed SmartResponse as it commences with DRTV advertising. To date, Must Have Ideas which was founded in 2018, has leveraged social media and digital advertising to market its products. It exploits convincing video content which has seen it grow its sales to £35 million.
Rob Knight, director of Must Have Ideas commented: “SmartResponse offer the unique deep sector-level of expertise we require for creative production, media buying/planning and product experience for our fast-growing consumer brand. We look forward to working with the team at SmartResponse to make this DRTV broadcast activity a core part of our marketing strategy, to further drive profitable growth and new customer acquisition.”
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