Arrowpoint Advisory’s TMT sector team has advised the shareholders of Tryzens, a digital commerce solutions agency, on its management buyout (MBO) backed by WestBridge Capital, making the first investment from WestBridge Fund III and an exit for Scottish Equity Partners (SEP).
The Tryzens management team chose WestBridge as its preferred partner to set new foundations to accelerate the growth of Tryzens, which is focused on global expansion, deeper market penetration, and broader presence in adjacent verticals.
Tryzens has cultivated a reputation for delivering end-to-end digital commerce strategies and solutions to global businesses with a digital-first approach. Tryzens collaborates with brands to optimise customer experience and growth through digital channels, and partners with technology vendors to streamline the implementation of merchant solutions. It follows a customer-led and technology-agnostic approach to implementing business solutions, using both enterprise and headless architecture. It has deep technical and solutions expertise in Salesforce solutions and works with a broad range of platforms that include SAP, Adobe, and Shopify Plus to ensure its clients receive the best solutions that meet their digital experience, commercial, and operational needs.
Andy Burton, CEO at Tryzens, said: “We have known Daniel and the team at Arrowpoint Advisory for many years as they nurtured their relationship with us, sharing their knowledge and understanding of our market, which made them a logical choice to partner with when the time came for us to consider our options.
“Arrowpoint Advisory not only demonstrated an excellent understanding of the landscape of potential acquirers and investors, but Daniel, Joe and the team became an inextricable extension of Tryzens throughout the process, amplifying our message, helping us sort the wood from the trees, and ultimately presented us with a range of really great options to consider.”
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