THG Ingenuity is set to manage the UK operations for the Australian Celebrity Slim brand in a new partnership arrangement that will see it provide comprehensive support spanning go-to-market strategy, technology implementation, order fulfilment and customer service.
Skin Virtue, an Aussie skincare business also recently made its debut in the UK with a direct to consumer and a B2B offering using the full Ingenuity solution of tech, operations and marketing. This will also support the brand in the expansion of sales in the Australian, European and US markets.
Inegenuity’s CEO Vivek Ganotra said that it now managed nine consumer sites in Australia, adding: “The new partnerships highlight the broad-reaching capabilities of Ingenuity’s complete commerce solution, making internationalisation a tangible reality for ambitious Australian brands.”
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