Shopify has taken a stake in Faire, the B2B wholesale marketplace for retail stock. The deal that has been struck sees Faire become the recommended wholesale marketplace for Shopify.
Max Rhodes, CEO of Faire said: “By decreasing barriers to B2B selling and building deeper connections between our customer communities, we can unlock opportunities for small business growth on a much larger scale.”
“Through our strategic partnership with Faire, we are doubling down on our strategy to enhance B2B commerce by making it easy for Shopify merchants to find new wholesale buyers via Faire’s wholesale marketplace, and enable retailers to source products seamlessly from Faire’s extensive network of brands, ” said Aneeqa Khan, director of product at Shopify. “We’re thrilled to join forces to make commerce better for independent businesses.”
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