Alibaba International Digital Commerce Group (“Alibaba International”) has announced that about 500,000 merchants have now adopted its generative artificial intelligence (AI) toolkit across more than 40 eCommerce scenarios. Since the toolkit’s launch last November under the brand “Aidge,” its average daily application programming interface (API) calls have doubled every two months, now exceeding 50 million. At present, more than 100 million product listings on Alibaba International’s platforms have been thoroughly refined and adapted into multiple languages with the help of AI, enabling merchants to increase market reach and lift purchase conversion.
AI is playing an increasingly pivotal role in boosting the operational efficiency of merchants on all of Alibaba International’s eCommerce platforms. Collectively, these platforms have applied generative AI to more than 40 eCommerce scenarios, ranging from product listing refinement and marketing to customer service, design and process automation. In each of the use cases, generative AI has led to a statistically significant boost in content quality, click-through rates, conversion rates or customer satisfaction—sometimes by double digits.
Building on the initial success, Alibaba International is in the process of launching an AI Refund Agent, providing both merchants and consumers with a more flexible refund solution. With the aim of optimising customer satisfaction while reducing merchant costs, this automated tool efficiently processes the reasons behind eCommerce transaction disputes and verifies evidence to calculate refund amounts for merchants.
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