SportsShoes.com has announced the launch of its first-ever mobile app to enhance its customers’ online retail experience. The launch forms part of the online running shoes, running clothing and outdoor gear retailer’s ongoing strategic expansion plans.
SportsShoes.com’s new app will act as a platform to not only further connect, engage, and serve its customers, but also support the wider athlete community. The app has been developed by specialist sports retailer solution provider, One iota.
In the app, customers can access unique, personalised product and content suggestions based on previous activity and preferences, with a standard shopping feed as a secondary option.
The platform also integrates customer membership options throughout the shopping journey, allowing users to sync their England Athletics profile with their SportsShoes.com account. This will help combine their running and fitness data with their shopping habits to provide a more bespoke retail experience and tailor content suggestions even further.
Commenting on the app launch, SportsShoes.com’s managing director, Brett Bannister, said: “Launching our app marks a major milestone in our mission to help customers lead healthier, happier lives through their fitness and sports journeys.
“Having established a market-leading online brand, our new app is a digital reincarnation for us and a key tool for our UK and European growth plans.”
Alongside the app launch, SportsShoes.com has also re-platformed its UK and international websites. This provides customers with an improved online purchasing experience and increased personalisation in product discovery and advice.
SportsShoes.com’s chief technology officer, Jon Cleaver, added: “Having built the expertise and invested heavily in our people, processes and technology to become a leading online sports apparel retailer, it was a logical step to expand this into a mobile app environment.
“The app’s capabilities are a perfect complement to our replatformed website and supports our ability to connect and engage with our growing customer base to deliver a best-in-class retail experience.”
Share