Gymshark has selected the Dubai Mall for its first overseas store as it expands its in-person gym wear offering beyond the UK. The company’s choice of location was influenced by the strong response it has received in the Middle East to its localised online store.
Ben Francis Gymshark founder & CEO, commented: “We’ve known for a while that Gymshark is expanding its omnichannel strategy and we would be looking for stores outside the shores of the UK. So when Al Tayer Insignia presented us with the opportunity to take a space in one of the world’s most visited malls in a city that is so obsessed with fitness, combined with the phenomenal reaction to the launch of our localised online store in the Middle East, we knew we had to take it.”
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