Voyado, a Swedish retail technology platform, has announced a strategic partnership with H&M Group, which has acquired a minority ownership stake in the company. This investment marks a milestone in Voyado’s growth journey, supporting its long-term strategy to enhance platform capabilities, better serve larger customers, and create greater value for all its customers while driving international expansion.
Voyado’s technology empowers retailers, eCommerce businesses, and brands to build long-lasting customer relationships—from first engagement to loyal advocacy. The platform drives profitable sales by optimising eCommerce, creating personalised customer experiences, and streamlining communication across channels.
H&M, a Voyado customer, sees this strategic investment as a natural evolution of their partnership, strengthening collaboration and amplifying the impact of Voyado’s solutions across global markets.
Erik Lagerblad, head of H&M Group Ventures said: “We are really impressed by Voyado’s journey so far. After rolling out their solution globally, we’ve seen firsthand the difference it makes in creating value at scale. That’s why it makes perfect sense for the H&M Group to deepen our partnership through an investment, which will further support Voyado’s future growth and strengthen their offering for other enterprise customers”.
In recent years, Voyado has achieved an annual growth rate of 35 per cent, capturing significant market share across the Nordics and Benelux. Its success is rooted in a deep commitment to the retail industry and an ability to meet its unique challenges. This strong foundation now underpins the company’s next growth phase: expanding into key markets such as the UK, and Germany.
By 2025, Voyado plans to broaden its reach beyond the current mid-market focus by expanding into larger enterprise-level customers. This push will be powered by continued product innovation to support large-scale customer databases and address increasingly complex business needs.
Erica Sandelin Ekelund, CEO of Voyado, said: “Our ambition is to establish Voyado as Northern Europe’s most beloved retail tech companion while maintaining profitability and scalability. H&M Group’s investment brings valuable insights and resources that align with our efforts to scale faster and expand into new segments, creating value for our existing and future customers.”
Voyado’s existing investor base includes Novax, Verdane, and eEquity. While H&M Group will not join the board of directors, its representatives will actively contribute to strategic discussion in other forums.
“We aim to challenge the global giants in our field and are well-positioned to grow our market share further across Europe. Retail isn’t just what we do; it’s our entire focus. This dedication allows us to build smarter, more effective products that address the challenges retailers face today”, Ekelund concludes.
Share