Reward, a customer engagement and commerce media specialist, has announced a new partnership with Hawes & Curtis, the iconic menswear brand, as the latest retailer to join its extensive global network.
As a UK platform connecting banks and retailers, Reward gives Hawes & Curtis access to over 10 million active customers and billions of transaction data points. Its intelligent activation capabilities combine spend data with contextual insights to predict behaviour, power personalised campaigns, and link marketing exposure to real purchases.
Through the partnership, Hawes & Curtis will be able to reach new audiences, reward existing shoppers, drive engagement online and in-store, and grow repeat sales – all while proving measurable ROI.
The announcement coincides with a visit from Hawes & Curtis owner and retail entrepreneur Touker Suleyman to Reward’s Global HQ, where he met with CEO Jamie Samaha.
Against a backdrop of shrinking marketing budgets and increasing pressure to prove return on ad spend, Suleyman calls on retailers to embrace data-driven commerce media strategies as the next frontier of retail marketing.
Touker Suleyman, Owner of Hawes & Curtis, commented: “Every CEO is scrutinising spend now – on marketing, on warehouses, on distribution – nothing is off the table. All roads lead to data – it’s one of the most valuable assets a business owns, but only if you use it to maximise customer value. With Reward’s 10 million customers on tap, we can segment, reaching the right people to grow our business. They’re helping us expand both online and in-store, and eventually internationally.”
Jamie Samaha, CEO of Reward, adds: “I’ve long admired Touker, his ability to spot opportunities and really understand what makes retail work. Today, I’m proud to welcome him and his iconic brand Hawes & Curtis, as strategic partners. There’s no better validation than having the ‘King of Retail’ recognise Reward as leading the way in using data to drive profitable growth. Our job is to put the power back into retailers’ hands – helping them mine insights, target smarter, and make better marketing and investment decisions.”
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