Mention Me has launched AI Discovery IQ, its free-to-use tool that helps brands reach target consumers in the new age of generative AI search.
AI Discovery IQ allows brands to instantly audit how discoverable they are within popular AI systems like ChatGPT, Claude, Gemini and Perplexity.
“AI is drastically reshaping how customers discover, evaluate and choose brands”, says Mention Me CEO, Wojtek Kokoszka. “62 per cent of UK consumers now turn to generative AI tools for product recommendations, brand discovery and comparisons, bypassing traditional search engines entirely. Businesses are under pressure to respond to this behaviour change.”
Mention Me works with firms including Charlotte Tilbury, Huel and Puma, helping marketing teams to boost consumer awareness and sales.
AI-powered tools are rapidly replacing Google as the first stop in the modern customer journey, powered by natural language prompts instead of outdated keyword strings. Consumers are also 4.4x more likely to convert if they find a brand through an LLM. The rise of ‘agent-mode’ assistants and AI-driven voice search has pushed brands into a new world of digital visibility. Despite this, most brands have little to no insight into how they appear in AI-generated answers.
AI Discoverability IQ gives brands an overall LLM (large language model) discoverability score, specific details on areas such as technical website elements, content and structured data, and actionable recommendations to improve their AI discoverability.
“Consumers are moving away from Google,” says Mention Me CMO, Neha Mantri “AI Discoverability is not yet a named practice within most marketing teams; the same way SEO wasn’t in the early 2000s. But when up to 31 per cent of consumers say they’re more likely to trust responses from generative AI than traditional search results, this needs to change. Mention Me is naming the problem and providing a solution at just the right time.”
Mention Me’s tool generates measurable, trackable outputs like AI Visibility Score, brands’ prompt-based results, and a side-by-side comparisons with their competitive set. Brands can react quickly to improve their discoverability scores with Mention Me’s wider suite of products and unique first party data.
Mention Me is actively innovating and evolving its platform to include more capabilities, such as the ability to benchmark against competitors, to drive further improvements for marketing leaders in the age of AI.
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