Sportswear brand Castore has acquired a 75 per cent stake in British footwear brand Grenson.
In a post on LinkedIn, Castore Co-Founder Tom Beahon said, “With this latest addition to our portfolio, we become ever more convinced that heritage brands are where the greatest long-term opportunities exist. Heritage simply cannot be recreated, it is built over decades with love, discipline and passion. Characteristics that AI will never be able to replicate.”
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