Yankee Candle is giving UK customers another place to shop, adding a TikTok storefront with support from THG Commerce.
The home fragrance brand is offering a curated selection on the platform, allowing shoppers to go from discovery to purchase without leaving the app.
THG Commerce is providing the storefront, with fulfilment and payment support behind it. Offers, live shopping sessions, and content created for the channel are planned to support the launch.
For Yankee Candle, the move brings its products closer to customers browsing social media for inspiration—and puts the opportunity to buy alongside the content.
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