Freemans says sales of its own-brand Together and Freemans 365 collections are up 21 per cent year on year, supported by its All Things Autumn campaign. [FLAG: the release says the two collections “have been central to the campaign”, with sales up 21 per cent year on year; check the 21 per cent refers to those collections.]
Together, one of the retailer’s own-bought ranges, has recorded 270 per cent year-on-year growth after expanding into knitwear.
All Things Autumn brings together more than 2,500 products in one edit, designed, selected and curated for women aged 40 and over. Freemans said the team behind it are all aged 40 or over.
The collection is built around seasonal colours such as burgundy, chocolate, olive, fig and aubergine, and fabrics including leather, suede, knits and corduroy, with consistent sizing across fabric types.
Chief merchandising officer Susie Calvert said a mild and changeable start to autumn, followed by stormy, wet weather, had made dressing for the season difficult for customers.
The edit follows Freemans’ expansion of its core knitwear and outerwear categories and the relaunch of its Freemans 365 denim collection. Alongside its own brands, Freemans sells third-party brands through its growing marketplace.
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