Payments data from Checkout.com, a global payments company, shows that Singles’ Day 2025 lifted online spend across Asia-Pacific retail and UK fashion and general retail. The figures give merchants an early indication of where demand may build as the peak-shopping season begins this year.
Originating in China, Singles’ Day takes place annually on 11 November, with consumers celebrating singlehood. It is now the first major event of the peak season, ahead of Black Friday on 27 November.
Checkout.com compared payments on Singles’ Day 2025 with the daily average of the seven days before it. Spend with Asia-Pacific merchants was 16 per cent higher than on a normal day, the clearest event-driven spike in the data.
Retail drove that lift with department store spending rising 70 per cent in Asia-Pacific, general retail spending rising about 20 per cent, and clothing rising 16 per cent. Together, these three categories were up almost 25 per cent, compared with 4 per cent for the same categories outside Asia-Pacific.
In the UK, compared with the previous Tuesday (4 November 2025), Singles’ Day spend was 31 per cent higher in general retail, 23 per cent higher in clothing and 37 per cent higher in food and drink. Clothing spend also rose 13 per cent across merchants, signalling that Singles’ Day promotions, or early Black Friday deals, may be reaching beyond Asia.
Central and Eastern Europe was the strongest region outside APAC, with shoppers spending 24 per cent more on the day and increases of 36 per cent in Poland, 30 per cent in Croatia, 26 per cent in the Czech Republic and 23 per cent in both Slovakia and Lithuania. Elsewhere in Europe, the picture was more mixed: spending was broadly flat, with Italy (+19 per cent) and Norway (+52 per cent) the exceptions.
Rory O’Neill, Chief Marketing Officer at Checkout.com, said: “Singles’ Day is the first real test of the peak season, and last year’s data shows exactly where shoppers are ready to spend: fashion, department stores and general retail. Merchants who get their promotions and their checkout right will be best placed to turn that early demand into lasting growth through Black Friday and beyond.”
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