Orders from outside the UK already account for 30 per cent of TM
Lewin’s web sales. To increase its international business,
however, the London-based shirtmaker is adding a multicurrency
functionality to its website, which is scheduled to relaunch in
October. “We already have a sizable overseas online
business,” director Andrew Mossman told
Catalogue/e-business, “and we think there is a lot
more scope, especially in the USA and Western Europe.”
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