- The logo isn’t the only thing changing at Argos,
according to
The Times. Among other things, it will install kiosks
specifically for its online “check and reserve”
orders. - Several direct marketers shared their Christmas results with
IMRG. Gadgets mailer
Firebox.com enjoyed a “record-breaking”
December, with sales up 31 percent from December 2008. Gifts
merchant Prezzybox.com saw year-on-year December sales
jump 57 percent, due largely to increased marketing and “an
aggressive product-pricing policy”. Online Christmas season
sales at electricals merchant Pixmania.com rose 15 percent
from the previous year. - A sign of the importance of the US market to Boden’s
business: The fashion cataloguer now presents its apparel in US
sizing, rather than UK sizing, on its Stateside website. -
The Times sings the praises of lingerie cataloguer
Bravissimo, which caters to voluptuous women.
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