Hotter Comfort Concept, the shoe
retailer/cataloguer, has begun distributing its catalogues in the
US, reports the Manchester Evening News. The company has also
set up a website to serve American customers at HotterUSA.com.
One of my favourite elements of the new site is Hotter explaining
to its new American audience where it’s based: “Our Hotter
headquarters are located midway between Liverpool (home of the
Beatles) and Manchester (home of David Beckham’s first football
team)”
The Liverpool Daily Post writes that an
advertising campaign fronted by Coleen Rooney’s has helped
Littlewoods increase sales by 40 percent in just
two weeks.
Staying in Liverpool, the Daily Post reports that at Park
Group, the savings-club catalogue business, corporate
voucher sales rose 38 percent, new business is ahead by 10
percent and hamper orders are up 10 percent on the previous 12
months.
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