The Telegraph asks whether
Boden‘s online community is a step too far.
Choice quote from one brand consultant , “If Boden launched
holidays or a wine or book club, their customer base would be
very interested because it would attract people just like
them.”
The first ad from Marks & Spencer airs tonight
during an episode of Coronation Street. The Telegraph reviews the positioning.
Also from the Telegraph–H&M‘s heavy-handed
retouching hits the headlines.
The York Press newspaper reports on the recent
success and expansion plans of TV-shopping business High
Street TV.
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