Lakeland, the kitchenware cataloguer/retailer,
relaunched its website last week using the Hybris ecommerce
platform, Adobe’s Omniture Merchandising and Site Catalyst
analytics, Baynote’s recommendation engine, and Silverpop’s eCRM
system for email marketing. The front end was designed by
Leeds-based AWA. The project was coordinated by consultancy
Javelin.
Apparel retailer New Look has released a
transactional mobile website designed and built by Mobile
Interactive Group (MIG).
The Happy Puzzle, an online retailer of
educational toys, has selected online marketing agency Toinfinity
to project-manage the development of its new website and manage
future online marketing projects including search marketing,
search-engine optimisation, social media, and email
marketing.
Japanese online retailer Rakuten is showing
different home pages for different parts of the country, reports
the Financial Times. The retailer is responding
to a shift in demand since the earthquake on 11th March, with
customers in the eastern part of Japan “snapping up goods
such as low-electricity LED lights and bottled
water”.
HMV has announced its third profit warning for the year today.
Four weeks before its year-end, HMV has said profit will be
£30 million, £15 million below the market’s lowest
guidance, writes the Guardian.
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