For the 13th year running, Abacus is exhibiting at the ECMOD
Direct Commerce Show. This year, it has chosen the event as the
launch pad for its new Maestro service. Maestro is a suite of
prospecting models that adds a new dimension to how prospect
names are sourced. It introduces a new set of variables to the
modelling process that identify and segment strong prospects by
their frequency of purchase across the home shopping sector,
splitting them into five subgroups.
The Maestro suite presents a prospect service for both start-up
catalogues looking for broad and varied prospect data, and
established mailers looking for additional names. Marketing
professionals attending ECMOD 2011 should visit stands 28 –
31 where Abacus will be demonstrating how this new service can
improve their direct mailing strategy.
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