Online sporting goods retailer ActivInstinct is forecasting
turnover to the end of April, the first eight months of its
financial year, to be up 64 per cent on the previous year and
profits ahead by almost double for the same period. The strong
trading performance is due not only to robust sales in the UK,
which are growing at a rate of 28 per cent, but also the
successful push into international markets, particularly in
France and Germany, with Italy also a growing market.
Commenting on the company’s strong showing Mike Thornhill,
ActivInstinct’s chief executive, says, “We have enjoyed
very strong consumer demand, even against the background of a
double dip recession and these figures reflect that demand across
all the markets where we currently operate.”
Thornhill adds that ActivInstinct is planning to launch in a
further three countries within the next few months and although
he remains tight-lipped about the exact destinations, he confirms
he is looking outside of Europe, “as the UK market
continues to grow for us we stand confident that our strategy
will deliver the ambitious growth targets we have
set”.
Further assisting ActivInstinct to achieve its targets this year
will be the launch of a mobile website, which will add “5
to 6 per cent to sales”, says Thornhill, as well as the
unveiling of its custom-built CRM system that will enable
ActivInstinct to carry out more behavioural targeting and
intelligent merchandising on its website.
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