Westland Horticulture, which owns gardening catalogues Marshalls
and Unwins, is extending the Nature’s Feed and Peckish ranges
after a successful launch into the wild bird food market.
One of the UK’s fastest growing horticultural companies in the
UK, Westland has also announced plans for a TV campaign to
promote the Peckish brand. Westland says last year’s TV advert
was “a huge hit” and saw Peckish become the only bird
feed brand to reach more than 17 million viewers through this
medium. The ad returns to screens next season bringing Peckish to
all mainstream channels.
Further, Westland says “strong communication
strategies” are in place for both Nature’s Feast and
Peckish for the 2012/13 season to encourage both repeat-purchase
and acquire new consumers.
Westland’s bird feed capabilities were boosted in April this year
with the acquisition of Cranswick Pet Products, a manufacturer in
the wild bird and small animal markets. By joining together with
Cranswick Pet Products and its brands Bucktons and Nature’s
Feast, Westland gained access to the expertise, infrastructure
and manufacturing facilities enabling it to successfully expand
into the wild bird-care market.
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