Victoria Plumb boosts TV spend


Online bathroom brand Victoria Plumb is investing further in TV
advertising following the success of its first campaign in
October 2012.

Launched earlier this month, the 30-second spot ads will run for
four weeks during day and peak-time viewing across a range of
terrestrial and digital channels, including ITV1, SKY and Channel
4. TV advertising will be supported with additional marketing
activity, including advertising across national newspapers and
consumer home interest press and flyer inserts.

Victoria Plumb has also invested in creating a much larger
consumer catalogue to increase the conversion of visitors into
customers.

The campaign forms part of Victoria Plumb’s overall investment
strategy for 2013 with the aim to build on the substantial
double-digit growth of 2012. Said Sam Jenkinson, marketing
manager, “We are starting to see the impact of TV
advertising on our profile as well as on sales, both in the
perception of our customers and also the market in
general.” Further, he added “With the housing market
in the state that it is, and with many competitors struggling, we
are still in a strong period of growth-and 2013 will see us
building on our success both in TV and in other
areas.”

The TV creative was designed by Principles Agency, Leeds, with
Carat responsible for media buying.

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