Apparel Brands acquires Bench

Apparel Brands acquires Bench

The UK based long term licensee of Bench has acquired the brand for all markets outside of the Americas. Gordon Brothers had bought the Bench brand and its intellectual property rights from administrators in July 2018 and had since worked to restructure the streetwear business, relaunching it with a Spring 2020 collection.

“We are incredibly excited to be taking over the reins of the Bench brand outside of the Americas,” said Peter Wood of Apparel Brands. “With a vibrant portfolio of great partners throughout Europe and excellent awareness and customer affinity, we believe the potential for the brand is sky high.”

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