Asda plans to donate one million meals before Christmas to support vulnerable people across the UK.
The initiative will see extra meals given to food banks, charities and community groups across the country over the festive season. The supermarket already works with food distribution charities FareShare and Trussell Trust through its Fight Hunger Create Change programme, which has enabled over 50m meals to be donated since the start of the partnership.
The majority of the one million meals donated will come from Asda’s back of store donation scheme and depots, which sees non-chilled fruit, vegetables, eggs, and bread products go to local food banks, charities and community groups. In addition, Asda’s 387 Community Champions will also make donations on behalf of the store to their local food banks.
Asda is also encouraging its customers to pick up an extra item while they are shopping and donate to supermarket food collection trolley. These food donations will then be distributed to local food banks to support the most vulnerable this Christmas, Asda says.
And, the retailer is also launching a text to donate service, giving customers the option to donate £3 to the Trussell Trust by texting Asda to 70085.