BlueGem acquires Iconic London

BlueGem has acquired Iconic London, an Instagram native cosmetics brand. Founder Jade Elliott who launched the business three years ago will remain as a minority shareholder and creative director. Iconic London’s products include Illuminator Drops and Prep-Set-Glow spray. The brand is stocked by Harvey Nichols, Fortnum & Mason, Cult Beauty and British Airways on-board sales division.

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