Dunelm has released its results for the 13 weeks to 29th June in which online sales rose by 37 per cent with like-for-like store sales up by 12.1 per cent. During the period two stores were opened, of which was a relocation, resulting in a chain of 170 superstores. The business had also engaged in further TV sponsorship and advertising to increase brand awareness.
CEO Nick Wilkinson said: “In the year that Duelm turned 40, we are delighted that both new and existing customers continue to respond positively to our evolving offer. The strong growth in the final quarter, and the year as a whole, demonstrates that in a rapidly changing marketplace, the broad appeal of Dunelm’s purpose ‘to help everyone create a home they love’ is resonating well.”
Wilkinson added: ” We see significant opportunity for continued growth both from our stores and online, whilst maintaining our improved operational discipline. In the short-term, we remain cautious about the uncertain political climate and the impact it may have on consumer spending, but expect to make further progress in the year ahead and are confident about the group’s longer-term prospects.”
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