Amazon is offering Prime members in London and the South East free home deliveries of food orders over £40 in value. The online giant says that it will take the offer to other areas by the end of the year.
Russell Jones, UK country manager for Amazon Fresh commented: “It’s a really obvious next step to take. Grocery delivery is one of the fastest growing businesses at Amazon and we think this will be one of the most loved Prime benefits in the UK.”
Amazon can expect to come under even further government scrutiny over its tax affairs in the UK with this latest move.