The planned launch of a new concept retail brand, JTF Central, brings ambitious and optimistic plans to inject life back into the UK high street. The new store chain will place entertainment at the heart of the shopping experience in 50 locations occupying between 25,000 and 125,000 square feet and is expected to create 2,000 new jobs.
In July, the new brand is being launched by established discount retailer, JTF Mega Discount Warehouses, which currently operates twelve warehouse stores in out-of-town locations across the Midlands and the North, with sites in Leeds, Sheffield, and Newcastle.
Jeremy Coombes, director at JTF Mega Discount Warehouses, explains: “We acquired JTF in January 2020, just three months prior to the pandemic, and have experienced first-hand the challenges the retail sector has faced, including a lack of availability of stock to fulfil demand. Whilst working hard to navigate challenges, our new management has taken the opportunity to plan for the future, evolve the business to meet new consumer expectations post-pandemic and develop exciting, innovative new retailing concepts.
“We are confident that we can take our experience and learnings as an out-of-town discount retailer and apply these successfully in new areas, such as high streets, with a creative and innovative new approach to retail. Combining the leisure and entertainment sectors with shopping, JTF Central will bring the JTF experience to new customers in a unique way, creating a fun place for children and families to shop, and injecting life back into vacant high street stores in the process.”
Like its parent brand, JTF Central stores will champion the best affordable deals for homeware, outdoor furniture and accessories, including its unrivalled seasonal ranges for Christmas, gardening, pets and Bonfire Night.
Brand new to JTF Central, will be fun themed food outlets, an indoor garden centre, toy shop with live demonstrations, pet area, interactive audio area and a new sustainable eco concept area, displaying all the latest products to save money.