Home and fashion brand, Laura Ashley, has announced a partnership with Next to reintroduce its home products online and in stores nationwide.
Laura Ashley home products are set to arrive online, hosted on Next’s main website, during Spring 2021. The range will also be showcased in selected Next stores, with designated branded zones. Next has over 500 stores in the UK and Ireland and an online presence in over 70 countries.
Laura Ashley was acquired by Gordon Brothers in April 2020 after the brand went into administration.
The partnership with Next is inline with Gordon Brother’s plans to expand the portfolio of licensees and franchisees, bolster eCommerce presence and develop more strategic wholesale and retail relationships.
Simon Wolfson, CEO at Next said: “Next is delighted to be partnering with Gordon Brothers and the Laura Ashley team to relaunch this iconic British brand. We believe that the combination of the design vision of the Laura Ashley team alongside Next’s online and retail infrastructure can combine to revitalise this world-class brand.”
Poppy Marshall-Lawton, head of brand & partnerships at Laura Ashley said: “We are very pleased to be partnering with Next to take the Laura Ashley brand to the next level. Finding the right brand partner to relaunch Laura Ashley was incredibly important to us. We were delighted with all the opportunities presented and felt partnering with such a dynamic and British retailer such as Next was the perfect progression.”
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