1 in 3 Brits expect half price savings or better during Amazon Prime Day

New research from PriceSpy, the independent price and product comparison service, reveals that Amazon Prime Day is more popular than ever – 125 per cent more people are planning on using the shopping event than last year.

Most popular shopping events

Amazon’s Spring Sale pales in comparison to the better-known Prime Day with only 9 per cent of respondents using spring’s event compared to double that (20 per cent) for Prime Day in July.

As the hype gets bigger and bigger each year, so do shoppers’ expectations. Over a third (36 per cent) of Brits expect half price savings or more on Prime Day.

Men are the biggest Prime Day spenders – splashing out with an average £229 spend. For men, clothes (22 per cent), laptops (22 per cent) and gaming consoles (19 per cent) are the most popular items. Women, on the other hand, plan on spending an average £153, with clothes (27 per cent), presents (26 per cent), Christmas shopping (26 per cent) and makeup (26 per cent) being the most popular purchases.

Shockingly, 7 per cent of Prime Day shoppers plan on spending over £500 through the site. However, two in five (40 per cent) Prime Day shoppers could be risking spending more than they have to by not cross-checking their chosen deals on price comparison sites other than Amazon.

Four in ten (40 per cent) Prime Day shoppers are at risk of a bargain blunder by not cross-checking prices on price comparison sites. Worryingly, more than a third (35 per cent) of respondents who will not be using price comparison sites for their chosen deals cited they trust Amazon to offer them the best deal when this isn’t always the case. Coupled with a third (33 per cent) of shoppers admitting they feel pressured to spend during flash sales like Amazon Prime Day – taking a moment to make sure you’re getting a good deal could prevent many costly mistakes.

This is the shopping event’s fifth anniversary and appeals to increasingly impatient shoppers – nearly two thirds (64 per cent) of online shoppers prefer going digital because of next day delivery.

Of those who won’t be using Amazon Prime Day, nearly half (46 per cent) say it’s because they don’t have Amazon Prime and don’t intend to pay for it. Meanwhile, 7 per cent of respondents won’t be using Amazon Prime for ethical reasons. High street shoppers who will be shunning the Prime Day frenzy also prefer visiting stores because it is more sociable.

Vanessa Katsapa, UK and Ireland country manager at PriceSpy comments:“British shoppers are right to expect big discounts. With retailers increasingly competing for their custom, the power really is in the shopper’s pocket. That’s why – even when faced with huge discounts – it can pay to do a quick search to see if the product is even better value elsewhere.”