Mature customers – online take-up trends by Sophie Grender, Royal Mail – download
Better results through Behavioural Customer Segmentation by Kevin Davis, more2 – download
How to create effective listings on Amazon using a simple 3-step formula by Mel Henson, Optimizon – download
Let go of the old and embrace the new: helping Cosyfeet evolve its multi-channel strategy to drive growth with its mature audience by Lara Bonney, Tapestry Agency – download
Off the Page is the New Black: Recruiting the Over 60’s from the National Press at a Profit by Paul Hendrick, DJH Advertising – download
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