70 per cent of executives believe that generative AI will enable organisations to widen the scope of the roles of knowledge workers. Nearly all executives (96 per cent) recognise that generative AI is a key topic in the boardroom, with the majority confirming that their leadership are strong advocates. This is according to Capgemini Research Institute’s latest report, ‘Harnessing the value of generative AI: Top use cases across industries’, which examines the transformative force of generative AI for innovation across enterprises.
Despite apparent risks, such as copyright infringement or cybersecurity, 74 per cent of executives believe that the benefits posed by generative AI outweigh the associated concerns. While 21 per cent anticipate a disruption in their industries, 40 per cent of organisations across industries have already established teams and budget for the technology, with a further 49 per cent contemplating doing so within 12 months.
The research also found that organisations believe that the most relevant generative AI based platforms or tools for their industries are chatbots for automating customer service and improving knowledge management (83 per cent) and designing, collecting, or summarising data (75 per cent). With most executives believing that generative AI will make product and service design more efficient (78 per cent) and accessible (76 per cent). They also said it will make customer experiences more interactive and engaging (71 per cent) or improve customer service with automated and personalised support (67 per cent).
Within three years, and following the successful implementation of generative AI, executives foresee a range of benefits. They believe that its integration will lead to an 8 per cent increase in sales and a 7 per cent decrease in costs. Alongside this, those surveyed indicated that they could expect to see a 9 per cent improvement in both customer engagement and satisfaction, and operational efficiency.
According to 69 per cent of businesses, generative AI will begin to provide concepts and initial designs for projects and, as such, employees’ roles will shift away from ideation and creation, to review and refinement. This sentiment was also echoed by consumers, with 70 per cent saying that they believe generative AI will make them more efficient at work, free them from routine tasks and enable them to explore more strategic aspects of their job.
The research reveals that 69 per cent of executives believe generative AI will lead to the emergence of new roles such as AI auditors and AI ethicists. With the introduction of new generative AI-based roles, 68 per cent of executives believe that integration of the technology into the workforce will require significant investment in upskilling and cross-skilling of talent.
Share