London and New York-based digital media agency, 7thingsmedia
is extending its portfolio of marketing services with a stake in Tel Aviv-based
Fashion Traffic, a technology platform that enables ecommerce retailers to sell
through fashion-focused publishers on websites, blogs and social media
platforms such as Facebook and Twitter. Fashion Traffic will continue as a
standalone company, but will be repositioned as a digital media platform
working across affiliates, display, lead generation, mobile, PPC, SEO and
social media. Following the acquisition, Fashion Traffic’s development team
will remain in Tel Aviv, while sales and operational offices will be opened in
both London and New York.
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