Abbott Lyon has sponsored ITV2’s new reality series, Olivia Attwood’s Bad Boyfriends, fronted by one of the luxury jewellery brand’s ambassadors, Olivia Attwood.
The new series, launched on 1st September on ITV2 and ITVX, sees badly behaved boyfriends receive the shock of their lives, as their expected lads’ holiday is interrupted when their long-suffering girlfriends arrive on the Greek Island with Olivia Attwood in tow.
Abbott Lyon’s sponsorship aligns perfectly with its ethos of empowering individuals to express their true selves. Known for its high-quality, hyper-personalised jewellery and accessories, the brand celebrates individuality and confidence – values that resonate with the show’s mission of transformation, self-worth, and self-improvement.
Jezz Skelton, CEO and Founder of Abbott Lyon, said, “We are incredibly excited to sponsor Olivia Attwood’s Bad Boyfriends. The show’s fun, energetic, and transformative spirit mirrors our brand’s commitment to helping people feel confident and unique in their style. We believe this sponsorship will resonate strongly with our audience, and we can’t wait to see how the series unfolds.”
The sponsorship will include bespoke sponsorship idents during the nightly episodes on ITV2 and ITVX, showcasing the brand’s latest pieces.
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