Abercrombie & Fitch Co. (NYSE: ANF) is using
Demandware Commerce to power global expansion across Asia. The retailer
recently launched 10 new ecommerce sites for its Abercrombie & Fitch and
Hollister brands with the Demandware platform, serving China, Hong Kong, Japan,
Singapore and Taiwan. All of the sites are mobile-optimised through responsive
web design.
Abercrombie & Fitch is a global specialty retailer
of apparel for men, women and kids, and operates nearly 1,000 stores worldwide
across the Abercrombie & Fitch, abercrombie kids, and Hollister Co. and
Gilly Hicks brands.
“We selected Demandware because it’s a powerful, agile
solution that enables us to get into new markets quickly without extensive
overhead,” said Billy May, GVP of Digital and Direct-to-Consumer, Abercrombie
& Fitch. “With Demandware, we gain the speed, agility and operational
efficiencies of a cloud platform, with the merchandising control and
international capabilities required to deliver a shopping experience that is
true to our brands, and appropriately localised for each region.”
SapientNitro, a Demandware LINK solution partner, led
the development effort. In addition, Abercrombie & Fitch leveraged
pre-built integrations to third party technologies including Worldpay.
Share