Accenture has expanded its strategic alliance with RichRelevance, a global leader in omnichannel personalisation, to strengthen the capabilities of Accenture Interactive and boost the personalisation services it delivers to global clients. As part of the expanded relationship, Accenture Ventures has made a minority investment in RichRelevance.
Building on an alliance that was formed in 2015, Accenture Interactive becomes the preferred implementation partner for the RichRelevance global personalisation platform. More than 240 multinational brands rely on RichRelevance to power personalised content, search, offers, and product recommendations to shoppers across web, mobile, call centre, and in-store channels.
The expanded relationship is expected to add further momentum to Accenture Interactive’s globally growing personalisation business and broaden RichRelevance’s market footprint. Accenture Interactive also gains access to additional training opportunities for advanced skills in the RichRelevance platform and will be granted early insights into the RichRelevance product roadmap and development pipeline.
Jeriad Zoghby, global personalisation lead at Accenture Interactive, said: “As customer expectations for personalised experiences continue to grow, companies are looking for ways to leverage the availability of rich data and technology to power the next-generation of digital experiences. Together with RichRelevance, we can make it easier for customers to find what they want, how and when they want it by combining data-driven insights with a best-in-class personalisation platform.”
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